Daye is a leader in gynae health and we’re expanding into new markets. Incorporated in 2018, we’re a fast growing, highly competitive new venture with over 40 team members. We are headquartered in London, UK with offices in Sofia, Bulgaria. To date, Daye is trusted by over 60,000 people with periods and has successfully raised $5.5 million in seed funding, and $11 million in series A funding from high profile investors based in Silicon Valley and London, UK.
At the heart of Daye is R&D and most of our processes are vertically integrated, including our tampon production. We are building a comprehensive gynae health platform that will address all areas of women’s health, from first menstruation through to menopause, and beyond. Our goals are to bridge the gender gap in medical research, and product innovation, by designing products rooted in science and inspired by women’s intuition.
For example; one of our key hypotheses was that tampons can be used for a lot more than just soaking up menstrual fluid. Therefore, we designed:
We are currently working on several new digital and physical products and are in the process of expanding to the US and EU markets. We exist to raise the standards in gynae health by creating innovative products and services that fit conveniently into our lives, and we need exceptional talent to help achieve our mission.
Over the next 12 months, our aim is to 5x our current subscriber base, you’ll be part of a company with big ambitions. As the Marketing Manager you will work to drive both new customer acquisition and brand awareness through the development of product propositions and messages, creative campaign execution and an activation calendar that delivers visibility, market disruption and efficient conversion to sales. This role is perfect for a results-driven, highly motivated, persuasive and personable individual.
The ideal candidate is a strong communicator, incredibly well-organised who thrives on delivering against targets and working in a data-driven environment. They are incredibly passionate about female health and developing mutually beneficial partnerships.
You will constantly be identifying the right way to get Daye products into the right places, through traditional and digital channels, whilst being creative and staying true to the challenger and educator brand values.
You will report to the Head of Marketing & Retail but work closely with the rest of the marketing and operations teams. This is the first role based in the US although we expect the local team to grow alongside our sales in this market. There will be the need to travel to represent the brand across the US as required. Ideally you will be located in either New York or California based on the intention to focus investment in these geographies over the coming year but applications will be accepted for remote based applicants.
5 years experience in a full-mix marketing role within a mission driven brand